We use 2 methods of Competitive Intelligence: primary and secondary research where primary research is the information we directly get from the source, whereas secondary research is mainly what you hear or read about from someone outside the company to benchmarks on topics such as jobs, salary information, awards, organizational structure, talent availability, hiring trends, companies that are having layoffs, latest innovations, key performance indicators, etc. This market intelligence helps us to provide customized insights and analysis on the broader economy and/ or industry relevant to our clients, as a part of our extended service portfolio.